6/17/2023 0 Comments Long tail pro downloadAlthough a smaller quantity of each item is sold, there is a much greater variety for sale in the mass market.Īnderson says the long tail manifests itself at Google and eBay, which generate significant revenue from dealing with many customers. Low-volume items spread out on the chart’s x-axis create a long tail strategy that generates more sales overall. The title refers to a graph showing that companies can sell fewer products in bulk rather than a large quantity sold to a small number of people. Theorized by Wired magazine editor Chris Anderson, who turned the term into a book called “ The Long Tail: Why the Future of Business is Selling Less of More” in 2006. Books, videos, and music sales, where a wide range of products have benefited significantly from this approach. ![]() ![]() Another critical factor is that products recommendations can encourage buyers to consider more. Online retailers can often make more money than their brick & mortar counterparts since there is unlimited space to sell products.
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